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Managing our way to economic decline
Hayes, Robert H.; Abernathy, William J. - In: Harvard business review : HBR 85 (2007) 7/8, pp. 138-149
Persistent link: https://www.econbiz.de/10003535499
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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 5, pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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Improve distribution with your promotional mix
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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Marketing for nonprofit organizations
Shapiro, Benson P. - In: Harvard business review : HBR 51 (1973) 5, pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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Managing our way to economic decline
Hayes, Robert H.; Abernathy, William J. - In: Harvard business review : HBR 58 (1980) 4, pp. 67-77
Persistent link: https://www.econbiz.de/10002754637
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New emphasis on divestment opportunities
Hayes, Robert H. - In: Harvard business review : HBR 50 (1972) 4, pp. 55-64
Persistent link: https://www.econbiz.de/10002754654
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What king of corporate modeling functions best?
Hayes, Robert H.; Nolan, Richard L. - In: Harvard business review : HBR 52 (1974) 3, pp. 102-112
Persistent link: https://www.econbiz.de/10002754703