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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 5, pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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Improve distribution with your promotional mix
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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Marketing for nonprofit organizations
Shapiro, Benson P. - In: Harvard business review : HBR 51 (1973) 5, pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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The changing character of capitalism
Levitt, Theodore - In: Harvard business review : HBR 34 (1956) 4, pp. 37-47
Persistent link: https://www.econbiz.de/10002370157
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Dinosaurs among the bears and bulls
Levitt, Theodore - In: Harvard business review : HBR 53 (1975) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10002370217
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The globalization of markets
Levitt, Theodore - In: Harvard business review : HBR 61 (1983) 3, pp. 92-102
Persistent link: https://www.econbiz.de/10002370241
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M-R snake dance
Levitt, Theodore - In: Harvard business review : HBR 38 (1960) 6, pp. 76-84
Persistent link: https://www.econbiz.de/10002370322
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Marketing when things change
Levitt, Theodore - In: Harvard business review : HBR 55 (1977) 6, pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
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The morality (?) of advertising
Levitt, Theodore - In: Harvard business review : HBR 48 (1970) 4, pp. 84-92
Persistent link: https://www.econbiz.de/10002370486