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~isPartOf:"Harvard business review : HBR"
~person:"Mittal, Ankesh"
~person:"Venkatesan, Rajkumar"
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TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why markete...
Kumar, V.
;
Venkatesan, Rajkumar
;
Reinartz, Werner
- In:
Harvard business review : HBR
(
2006
),
pp. 131-141
Persistent link: https://www.econbiz.de/10005917817
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