TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why marketers resort to offering them everything all the time. A new predictive technique makes it feasible for companies to avoid this trap.
| Year of publication: |
2006
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|---|---|
| Authors: | Kumar, V. ; Venkatesan, Rajkumar ; Reinartz, Werner |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2006, p. 131-141
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