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How Indra Nooyi turned design thinking into strategy : an interview with PepsiCo’s CEO
Nooyi, Indra; Ignatius, Adi - In: Harvard business review : HBR 93 (2015) 9, pp. 80-85
Persistent link: https://www.econbiz.de/10011340318
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First, let's fire all the managers
Hamel, Gary - In: Harvard business review : HBR 89 (2011) 12, pp. 48-60
Persistent link: https://www.econbiz.de/10009407960
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Challenge the boss or stand down?
Sasser, W. E. - In: Harvard business review : HBR 89 (2011) 5, pp. 137-141
Persistent link: https://www.econbiz.de/10008991295
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Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj; Bendle, Neil T. - In: Harvard business review : HBR 96 (2018) 3, pp. 80-86
Persistent link: https://www.econbiz.de/10011879672