Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
by Niraj Dawar and Neil Bendle
| Year of publication: |
May-June 2018
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|---|---|
| Authors: | Dawar, Niraj ; Bendle, Neil T. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 3, p. 80-86
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| Subject: | Marketing | USA | United States | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879672