Narrow search
Showing 1 - 8 of 8
Cover Image
Ist it real? Can we win? Is it worth doing? : managing risk and reward in an innovation portfolio
Day, George S. - In: Harvard business review : HBR 85 (2007) 12, pp. 110-120
Persistent link: https://www.econbiz.de/10003586755
Cover Image
Corporate responses to consumerism pressures
Aaker, David A.; Day, George S. - In: Harvard business review : HBR 50 (1972) 6, pp. 114-124
Persistent link: https://www.econbiz.de/10001784512
Cover Image
SOCIAL ENTERPRISE - The Lure of Global Branding - Attracted by high-profile examples of success, many companies want to create global brands -brands whose positioning, advertising...
Aaker, David A.; Joachimsthaler, Erich - In: Harvard business review : HBR 77 (1999) 6, pp. 137-146
Persistent link: https://www.econbiz.de/10005964202
Cover Image
SOCIAL ENTERPRISE - The Lure of Global Branding - Attracted by high-profile examples of success, many companies want to create global brands -brands whose positioning, advertising...
Aaker, David A.; Joachimsthaler, Erich - In: Harvard business review : HBR 77 (1999) 6, pp. 137-146
Persistent link: https://www.econbiz.de/10005964251
Cover Image
SHOULD YOU- TAKE YOUR BRAND TO WHERE THE ACTION IS?
Aaker, David A. - In: Harvard business review : HBR 75 (1997) 5, pp. 135-145
Persistent link: https://www.econbiz.de/10005982102
Cover Image
BUILDING BRANDS WITHOUT MASS MEDIA
Joachimsthaler, Erich; Aaker, David A. - In: Harvard business review : HBR 75 (1997) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10005986940
Cover Image
TOOL KIT - Scanning the Periphery - Major threats to a company's business often start as weak signals on the periphery of an industry. Use this new framework to sharpen your periph...
Day, George S.; Schoemaker, Paul J.H. - In: Harvard business review : HBR (2005), pp. 135-149
Persistent link: https://www.econbiz.de/10005920102
Cover Image
TOOL KIT - Is It Real? Can We Win? Is It Worth Doing? Managing Risk and Reward in an Innovation Portfolio - Overly cautious companies can strangle their own growth by avoiding risk...
Day, George S. - In: Harvard business review : HBR (2007), pp. 110-121
Persistent link: https://www.econbiz.de/10007886950