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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Challenge the boss or stand down?
Sasser, W. E. - In: Harvard business review : HBR 89 (2011) 5, pp. 137-141
Persistent link: https://www.econbiz.de/10008991295
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The ultimate marketing machine
De Swaan Arons, Marc; Driest, Frank van den; Weed, Keith - In: Harvard business review : HBR 92 (2014) 7/8, pp. 54-63
Persistent link: https://www.econbiz.de/10010382020
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Pyrrhic victories in fights for market share
Fruhan jr., William E. - In: Harvard business review : HBR 50 (1972) 5, pp. 100-107
Persistent link: https://www.econbiz.de/10002187065
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Marketing strategies to maintain full employment
Foulkes, Fred K.; Whitman, Anne - In: Harvard business review : HBR 63 (1985) 4, pp. 30-42
Persistent link: https://www.econbiz.de/10002167887
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New battleground : consumer interest
Hopkinson, Tom M. - In: Harvard business review : HBR 42 (1964) 5, pp. 97-104
Persistent link: https://www.econbiz.de/10002954988
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How multinationals view marketing standardization
Sorenson, Ralph Z.; Wiechmann, Ulrich E. - In: Harvard business review : HBR 53 (1975) 3, pp. 38-44
Persistent link: https://www.econbiz.de/10002835236
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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 5, pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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Put a price tag on your customer servicing levels
Shycon, Harvey N.; Sprague, Christopher R. - In: Harvard business review : HBR 53 (1975) 4, pp. 71-78
Persistent link: https://www.econbiz.de/10002800732
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Sales promotion : fast growth, faulty management
Strang, Roger A. - In: Harvard business review : HBR 54 (1976) 4, pp. 115-124
Persistent link: https://www.econbiz.de/10002916886