New battleground : consumer interest
Year of publication: |
1964
|
---|---|
Authors: | Hopkinson, Tom M. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 42.1964, 5, p. 97-104
|
Subject: | Absatzpolitik | Meinungspflege | Vereinigte Staaten |
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