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Fit products and channels to your markets
Weigand, Robert E. - In: Harvard business review : HBR 55 (1977) 1, pp. 95-105
Persistent link: https://www.econbiz.de/10002983458
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Sweeping changes in distribution
Heskett, James L. - In: Harvard business review : HBR 51 (1973) 2, pp. 123-132
Persistent link: https://www.econbiz.de/10002769471
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New sales management tool : ROAM
Schiff, J. S.; Schiff, Michael - In: Harvard business review : HBR 45 (1967) 4, pp. 59-66
Persistent link: https://www.econbiz.de/10002778221
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Behavioral approach to industrial selling
Thompson, Joseph W.; Evans, William W. - In: Harvard business review : HBR 47 (1969) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10002907718
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Don't try this offshore
Brown, Stephen - In: Harvard business review : HBR 86 (2008) 9, pp. 39-50
Persistent link: https://www.econbiz.de/10003759001
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How Pixar fosters collective creativity
Catmull, Ed - In: Harvard business review : HBR 86 (2008) 9, pp. 64-72
Persistent link: https://www.econbiz.de/10003759324
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7 ways to fall big : lessons from the most inexcusable business failures of the past 25 years
Carroll, Paul B.; Mui, Chunka - In: Harvard business review : HBR 86 (2008) 9, pp. 82-91
Persistent link: https://www.econbiz.de/10003759330
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The new arsenal of risk management
Buehler, Kevin; Freeman, Andrew; Hulme, Ron - In: Harvard business review : HBR 86 (2008) 9, pp. 92-100
Persistent link: https://www.econbiz.de/10003759333
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Owning the right risks
Buehler, Kevin; Freeman, Andrew; Hulme, Ron - In: Harvard business review : HBR 86 (2008) 9, pp. 102-110
Persistent link: https://www.econbiz.de/10003759335
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A more rational approach to new-product development
Bonabeau, Eric; Bodick, Neil; Armstrong, Robert W. - In: Harvard business review : HBR 86 (2008) 3, pp. 96-102
Persistent link: https://www.econbiz.de/10003649304