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Werbungsbetrieb
6
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Dhalla, Nariman K.
1
Dichter, Ernest
1
Farris, Paul W.
1
Lambin, Jean-Jacques
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Ramond, Charles K.
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Harvard business review : HBR
Journal of advertising research
61
NBER Working Paper
35
Journal of marketing research : JMR
33
NBER working paper series
33
Working paper / National Bureau of Economic Research, Inc.
33
Journal of marketing
22
Discussion paper / Centre for Economic Policy Research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
16
American journal of agricultural economics
15
The review of economics and statistics
14
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
13
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
12
CESifo working papers
11
Economics letters
10
Wirtschaftswissenschaft
10
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9
Absatzwirtschaft
8
Journal of econometrics
8
Journal of political economy
8
Southern economic journal
8
Metroeconomica : international review of economics
7
RIETI discussion paper series
7
The journal of industrial economics
7
The quarterly journal of economics
7
Agricultural economics : the journal of the International Association of Agricultural Economists
6
American economic journal : a journal of the American Economic Association
6
Decision sciences : DS
6
European economic review : EER
6
Gospodarka planowa : miesie̜cznik poświe̜cony problemom planowania i rozwoju gospodarki narodowej
6
Operations research
6
Review of economic dynamics
6
Review of international economics
6
Applied economics
5
Discussion paper / Tinbergen Institute
5
Discussion paper series / IZA
5
Journal of business research : JBR
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Journal of development economics
5
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ECONIS (ZBW)
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1
Better results from retail advertising
Whitney, John O.
- In:
Harvard business review : HBR
48
(
1970
)
3
,
pp. 111-120
Persistent link: https://www.econbiz.de/10003005220
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2
What is the real impact of advertising?
Lambin, Jean-Jacques
- In:
Harvard business review : HBR
53
(
1975
)
3
,
pp. 139-147
Persistent link: https://www.econbiz.de/10002399401
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3
How prices, ad expenditures, and profits are linked
Farris, Paul W.
;
Reibstein, David J.
- In:
Harvard business review : HBR
57
(
1979
)
6
,
pp. 173-184
Persistent link: https://www.econbiz.de/10002136564
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4
Must advertising communicate to sell?
Ramond, Charles K.
- In:
Harvard business review : HBR
43
(
1965
)
5
,
pp. 148-159
Persistent link: https://www.econbiz.de/10002679723
Saved in:
5
Assessing the long-term value of advertising
Dhalla, Nariman K.
- In:
Harvard business review : HBR
56
(
1978
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10002060097
Saved in:
6
How world-of-mouth advertising works
Dichter, Ernest
- In:
Harvard business review : HBR
44
(
1966
)
6
,
pp. 147-166
Persistent link: https://www.econbiz.de/10002065598
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