What is the real impact of advertising?
Year of publication: |
1975
|
---|---|
Authors: | Lambin, Jean-Jacques |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 53.1975, 3, p. 139-147
|
Subject: | Werbungsbetrieb |
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