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Zeitschrift für Organisation : ZO ; Z für O ; neue Betriebswirtschaft
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Novo vreme : teoretično spisanie za socialni idei, politika i kultura
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ECONIS (ZBW)
131
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1
A rush to failure?
Cross, Tom
- In:
Harvard business review : HBR
89
(
2011
)
4
,
pp. 127-131
Persistent link: https://www.econbiz.de/10008991367
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2
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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3
Challenge the boss or stand down?
Sasser, W. E.
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 137-141
Persistent link: https://www.econbiz.de/10008991295
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4
The ultimate marketing machine
De Swaan Arons, Marc
;
Driest, Frank van den
;
Weed, Keith
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 54-63
Persistent link: https://www.econbiz.de/10010382020
Saved in:
5
Pyrrhic victories in fights for market share
Fruhan jr., William E.
- In:
Harvard business review : HBR
50
(
1972
)
5
,
pp. 100-107
Persistent link: https://www.econbiz.de/10002187065
Saved in:
6
Marketing strategies to maintain full employment
Foulkes, Fred K.
;
Whitman, Anne
- In:
Harvard business review : HBR
63
(
1985
)
4
,
pp. 30-42
Persistent link: https://www.econbiz.de/10002167887
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7
New battleground : consumer interest
Hopkinson, Tom M.
- In:
Harvard business review : HBR
42
(
1964
)
5
,
pp. 97-104
Persistent link: https://www.econbiz.de/10002954988
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8
How multinationals view marketing standardization
Sorenson, Ralph Z.
;
Wiechmann, Ulrich E.
- In:
Harvard business review : HBR
53
(
1975
)
3
,
pp. 38-44
Persistent link: https://www.econbiz.de/10002835236
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9
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
5
,
pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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10
Put a price tag on your customer servicing levels
Shycon, Harvey N.
;
Sprague, Christopher R.
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 71-78
Persistent link: https://www.econbiz.de/10002800732
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