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Advertising agency services: Make or buy?
Newton, Derek A. - In: Harvard business review : HBR 43 (1965) 4, pp. 111-118
Persistent link: https://www.econbiz.de/10002569630
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Preventive maintenance in client-ad agency relations
Ryan, M. P.; Colley, Russel H. - In: Harvard business review : HBR 45 (1967) 5, pp. 66-74
Persistent link: https://www.econbiz.de/10002717274
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Multinationals : the end of U.S. dominance
Franko, Lawrence G. - In: Harvard business review : HBR 56 (1978) 6, pp. 93-101
Persistent link: https://www.econbiz.de/10002200504
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How MNCs cope with host government intervention
Doz, Yves L.; Prahalad, C. K. - In: Harvard business review : HBR 58 (1980) 2, pp. 149-157
Persistent link: https://www.econbiz.de/10002086817
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Financial variables in international business
Smith, Dan Throop - In: Harvard business review : HBR 44 (1965) 1, pp. 93-104
Persistent link: https://www.econbiz.de/10002816052
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Antitrust and international business
Vernon, Raymond - In: Harvard business review : HBR 46 (1968) 5, pp. 78-87
Persistent link: https://www.econbiz.de/10002957300
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MNCs on trial
Ewing, David W. - In: Harvard business review : HBR 50 (1972) 3, pp. 130-131
Persistent link: https://www.econbiz.de/10002142079
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Strategic choices in diversified MNCs
Prahalad, C. K. - In: Harvard business review : HBR 54 (1976) 4, pp. 67-78
Persistent link: https://www.econbiz.de/10002662753
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Multinationalism and the 29th day
Bradley, Gene E.; Bursk, Edward C. - In: Harvard business review : HBR 50 (1972) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10002019494
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Can you standardize multinational marketing?
Buzzell, Robert Dow - In: Harvard business review : HBR 46 (1968) 6, pp. 102-113
Persistent link: https://www.econbiz.de/10001969483