Can you standardize multinational marketing?
Robert Dow Buzzell
| Year of publication: |
1968
|
|---|---|
| Authors: | Buzzell, Robert Dow |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 46.1968, 6, p. 102-113
|
| Subject: | Unternehmung internationale | Absatzpolitik | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001969483