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Corporate models : better marketing plans
Kotler, Philip - In: Harvard business review : HBR 48 (1970) 4, pp. 135-149
Persistent link: https://www.econbiz.de/10002239070
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From sales obsession to marketing effectiveness
Kotler, Philip - In: Harvard business review : HBR 55 (1977) 6, pp. 67-75
Persistent link: https://www.econbiz.de/10002239266
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Phasing out weak products
Kotler, Philip - In: Harvard business review : HBR 43 (1965) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10002239895
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What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR 64 (1986) 2, pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Harvard business review : HBR 53 (1975) 6, pp. 63-72
Persistent link: https://www.econbiz.de/10001933008
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Demarketing, yes, demarketing
Kotler, Philip; Levy, Sidney J. - In: Harvard business review : HBR 49 (1971) 6, pp. 74-80
Persistent link: https://www.econbiz.de/10002239090
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Ending the War Between Sales and Marketing - In many organizations, cultural and economic forces combine to create friction between salespeople and marketers. They bicker; they pla...
Kotler, Philip; Rackham, Neil; Krishnaswamy, Suj - In: Harvard business review : HBR (2006), pp. 68-79
Persistent link: https://www.econbiz.de/10007275691
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SOCIAL ENTERPRISE: HOW THE ARTS CAN PROSPER THROUGH STRATEGIC COLLABORATIONS
Scheff, Joanne; Kotler, Philip - In: Harvard business review : HBR 74 (1996) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10005989625