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Can knockoffs knock out your business?
Nunes, Paul F.; Mulani, Narendra P. - In: Harvard business review : HBR 86 (2008) 10, pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
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If brands are built over years, why are they managed over quarters
Lodish, Leonard M.; Mela, Carl F. - In: Harvard business review : HBR 85 (2007) 7/8, pp. 104-112
Persistent link: https://www.econbiz.de/10003535484
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Shaking things up at Coca-Cola
Kent, Muhtar - In: Harvard business review : HBR 89 (2011) 10, pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
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Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy - In: Harvard business review : HBR 97 (2019) 4, pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
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Getting brand communities right
Fournier, Susan; Lee, Lara - In: Harvard business review : HBR 87 (2009) 4, pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
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The one thing you must get right when building a brand
Barwise, Patrick; Meehan, Sean A. - In: Harvard business review : HBR 88 (2010) 12, pp. 80-84
Persistent link: https://www.econbiz.de/10008779302
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The corporate brand : help or hindrance?
Dev, Chekitan S. - In: Harvard business review : HBR 86 (2008) 2, pp. 49-53
Persistent link: https://www.econbiz.de/10003621910
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill - In: Harvard business review : HBR 86 (2008) 2, pp. 55
Persistent link: https://www.econbiz.de/10003621925
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621934
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621936