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~isPartOf:"Harvard business review : HBR"
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Harvard business review : HBR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
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HBR CASE STUDY: THE QUALITY IMPROVEMENT CUSTOMERS DIDN'T WANT
Iacobucci, Dawn
- In:
Harvard business review : HBR
74
(
1996
)
1
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pp. 20-39
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