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Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
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2
How to sell new products : focus on learning, not performance
Steenburgh, Thomas J.
;
Ahearne, Michael
- In:
Harvard business review : HBR
96
(
2018
)
6
,
pp. 92-101
Persistent link: https://www.econbiz.de/10011942185
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