How to sell new products : focus on learning, not performance
Year of publication: |
November-December 2018
|
---|---|
Authors: | Steenburgh, Thomas J. ; Ahearne, Michael |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 6, p. 92-101
|
Subject: | Verkauf | Selling | Erfolgsfaktor | Success factor |
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