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Preserve the luxury or extend the brand?
Beyersdorfer, Daniela; Dessain, Vincent - In: Harvard business review : HBR 89 (2011) 1/2, pp. 173-177
Persistent link: https://www.econbiz.de/10008822984
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Bonuses in bad times
Beyersdorfer, Daniela; Dessain, Vincent; Ton, Zeynep - In: Harvard business review : HBR 90 (2012) 7/8, pp. 153-157
Persistent link: https://www.econbiz.de/10009568102
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CASE STUDY Preserve the Luxury or Extend the Brand? Should the venerable Château de Vallois launch an affordable brand?
Beyersdorfer, Daniela; Dessain, Vincent - In: Harvard business review : HBR (2011), pp. 173-178
Persistent link: https://www.econbiz.de/10008781273
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CASE STUDY - Bonuses in Bad Times
Beyersdorfer, Daniela; Dessain, Vincent; Ton, Zeynep - In: Harvard business review : HBR (2012), pp. 153-158
Persistent link: https://www.econbiz.de/10009990396
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CASE STUDY - Bonuses in Bad Times
Beyersdorfer, Daniela; Dessain, Vincent; Ton, Zeynep - In: Harvard business review : HBR (2012), pp. 153-158
Persistent link: https://www.econbiz.de/10010011845