Narrow search
Showing 1 - 3 of 3
Cover Image
Customers as Innovators: A New Way to Create Value - Fully understanding customers'needs is a costly and inexact process. Even when customers know precisely what they want, they of...
Thomke, Stefan; Hippel, Eric von - In: Harvard business review : HBR (2002), pp. 74-81
Persistent link: https://www.econbiz.de/10005941322
Cover Image
Customers as Innovators: A New Way to Create Value - Fully understanding customers'needs is a costly and inexact process. Even when customers know precisely what they want, they of...
Thomke, Stefan; Hippel, Eric von - In: Harvard business review : HBR (2002), pp. 74-81
Persistent link: https://www.econbiz.de/10005943130
Cover Image
IDEAS AT WORK CREATING - BREAKTHROUGHS AT 3M - 3M's Medical-Surgical Markets Division hadn't had a breakthrough product in almost a decade. Then a project team learned about the le...
Hippel, Eric Von; Thomke, Stefan; Sonnack, Mary - In: Harvard business review : HBR 77 (1999) 5, pp. 47-57
Persistent link: https://www.econbiz.de/10005965860