Customers as Innovators: A New Way to Create Value - Fully understanding customers'needs is a costly and inexact process. Even when customers know precisely what they want, they often cannot clearly or completely transfer that information to manufacturers. The solution? Many companies are equipping customers with tool kits to develop their own products. Such an approach can generate tremendous ...
| Year of publication: |
2002
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| Authors: | Thomke, Stefan ; Hippel, Eric von |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2002, p. 74-81
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