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The four truths of the storyteller : the stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission
Guber, Peter - In: Harvard business review : HBR 85 (2007) 12, pp. 52-59
Persistent link: https://www.econbiz.de/10003586211
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Reputation warfare
Gaines-Ross, Leslie - In: Harvard business review : HBR 88 (2010) 12, pp. 70-76
Persistent link: https://www.econbiz.de/10008779305
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Best Buy's CEO on learning to love social media
Dunn, Brian J. - In: Harvard business review : HBR 88 (2010) 12, pp. 43-48
Persistent link: https://www.econbiz.de/10008779308
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What's your personal social media strategy?
Dutta, Soumitra - In: Harvard business review : HBR 88 (2010) 11, pp. 127-130
Persistent link: https://www.econbiz.de/10008809009
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When the Twitterverse turns on you
Seijts, Jana - In: Harvard business review : HBR 92 (2014) 3, pp. 117-121
Persistent link: https://www.econbiz.de/10010339529
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What's your social media strategy?
Wilson, H. James; Guinan, P. J.; Parise, Salvatore; … - In: Harvard business review : HBR 89 (2011) 7/8, pp. 23-25
Persistent link: https://www.econbiz.de/10009295667
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How to keep complaints from spreading : limiting the fallout from negative social media posts
In: Harvard business review : HBR 98 (2020) 3, pp. 19-22
Persistent link: https://www.econbiz.de/10012288892
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"Managing these incidents as a full-contract sport"
Hahn-Griffiths, Stephen (interviewee) - In: Harvard business review : HBR 98 (2020) 3, pp. 22-23
Persistent link: https://www.econbiz.de/10012288895
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Social strategies that work
Piskorski, Mikołaj Jan - In: Harvard business review : HBR 89 (2011) 11, pp. 116-122
Persistent link: https://www.econbiz.de/10009380910
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Maclaren's CEO on learning from a recall
Rastegar, Farzad - In: Harvard business review : HBR 89 (2011) 1/2, pp. 41-45
Persistent link: https://www.econbiz.de/10008823012