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European Journal of Marketing
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193
Technological forecasting & social change : an international journal
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191
GLO discussion paper
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Cogent business & management
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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World Bank E-Library Archive
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
66
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1
The ultimate
marketing
machine
De Swaan Arons, Marc
;
Driest, Frank van den
;
Weed, Keith
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 54-63
Persistent link: https://www.econbiz.de/10010382020
Saved in:
2
How Indra Nooyi turned design thinking into strategy : an interview with PepsiCo’s CEO
Nooyi, Indra
;
Ignatius, Adi
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 80-85
Persistent link: https://www.econbiz.de/10011340318
Saved in:
3
First, let's fire all the managers
Hamel, Gary
- In:
Harvard business review : HBR
89
(
2011
)
12
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009407960
Saved in:
4
From niche to mainstream : can a Japanese rice cracker company move from the Asian section to the snack food aisle?
Ofek, Elie
- In:
Harvard business review : HBR
96
(
2018
)
4
,
pp. 139-143
Persistent link: https://www.econbiz.de/10011971613
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5
Seize advantage in a downturn
Rhodes, David
;
Stelter, Daniel
- In:
Harvard business review : HBR
87
(
2009
)
2
,
pp. 50-58
Persistent link: https://www.econbiz.de/10003847025
Saved in:
6
Who can help the CEO?
Terry, Phil
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 33-37
Persistent link: https://www.econbiz.de/10003847320
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7
Back in fashion : how we're reviving a British icon
Rose, Stuart
- In:
Harvard business review : HBR
85
(
2007
)
5
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003460454
Saved in:
8
You have to lead from everywhere
Berinato, Scott
- In:
Harvard business review : HBR
88
(
2010
)
11
,
pp. 76-79
Persistent link: https://www.econbiz.de/10008809017
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9
Maclaren's CEO on learning from a recall
Rastegar, Farzad
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 41-45
Persistent link: https://www.econbiz.de/10008823012
Saved in:
10
Will our customers bail us out?
Silverman, David
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 37-42
Persistent link: https://www.econbiz.de/10003690411
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