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Heracleous, Loizos; Wirtz, Jochen - In: Harvard business review : HBR 88 (2010) 7/8, pp. 145-149

Persistent link: https://www.econbiz.de/10008658587

Cote, David - In: Harvard business review : HBR 91 (2013) 6, pp. 43-46

Persistent link: https://www.econbiz.de/10009773888

Govindarajan, Vijay; Ramamurti, Ravi - In: Harvard business review : HBR 91 (2013) 11, pp. 117-122

Persistent link: https://www.econbiz.de/10010196104

Babe, Gregory S. - In: Harvard business review : HBR 89 (2011) 7/8, pp. 41-45

Persistent link: https://www.econbiz.de/10009273068

McDonald, Patricia A.; Mecklenburg, Robert S.; Martin, … - In: Harvard business review : HBR 93 (2015) 7/8, pp. 38-50

Persistent link: https://www.econbiz.de/10011297580

Kaplan, Robert S.; Porter, Michael E. - In: Harvard business review : HBR 89 (2011) 9, pp. 46-64

Persistent link: https://www.econbiz.de/10009299635

Meyrowitz, Carol - In: Harvard business review : HBR 92 (2014) 5, pp. 45-48

Persistent link: https://www.econbiz.de/10010347295

Carroll, Paul B.; Mui, Chunka - In: Harvard business review : HBR 86 (2008) 9, pp. 82-91

Persistent link: https://www.econbiz.de/10003759330

Olson, Matthew S.; Bever, Derek van; Verry, Seth - In: Harvard business review : HBR 86 (2008) 3, pp. 51-61

Persistent link: https://www.econbiz.de/10003649260

Battacharya, Arindam K.; Michael, David C. - In: Harvard business review : HBR 86 (2008) 3, pp. 84-95

Persistent link: https://www.econbiz.de/10003649298