//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross media promotion
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising planning
3
Werbeplanung
3
Film
2
Internet marketing
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Advertising media
1
Consumer behaviour
1
Creativity
1
Deutschland
1
Digital media
1
Digitale Medien
1
Germany
1
Insurance marketing
1
Japan
1
Konsumentenverhalten
1
Kreativität
1
Marketing management
1
Marketingmanagement
1
USA
1
United States
1
Versicherungsmarketing
1
Werbeträger
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Interview
1
Language
All
German
5
Author
All
Amos, Daniel P.
1
Domke, Britta
1
Konrad, Birgit
1
Reinartz, Werner J.
1
Rust, Holger
1
Saffert, Peter
1
Seeger, Christoph
1
Teixeira, Thales
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
SpringerLink / Bücher
42
Journal of advertising research
29
International journal of advertising : the quarterly review of marketing communications
25
Journal of advertising : official publication of the American Academy of Advertising
23
The American journal of economics and sociology
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
Reports and papers on mass communication
14
Research
14
The journal of media economics
13
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Journal of business research : JBR
12
Journal of marketing communications
12
Organisationskommunikation
10
History of the American cinema
9
PR-Kampagnen
9
PR-Praxis
9
NBER working paper series
8
Applied economics letters
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of cultural economics
7
Studien zu Theorie und Praxis der Public Relations
7
The Sage handbook of advertising
7
Europäische Kulturen in der Wirtschaftskommunikation
6
Gabler Edition Wissenschaft
6
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Journal of promotion management : JPM
6
Kommunikationswissenschaft
6
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Springer eBook Collection
6
Springer eBook Collection / Business and Economics
6
Veröffentlichungen des Deutschen Ausstellungs- und Messe-Amtes
6
Applied economics
5
European journal of marketing : EJM
5
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kreatives marketing im Netz
Rust, Holger
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 73-76
Persistent link: https://www.econbiz.de/10011957052
Saved in:
2
Wer nicht quakt, der nicht gewinnt
Amos, Daniel P.
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 104-108
Persistent link: https://www.econbiz.de/10003934441
Saved in:
3
"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit
;
Domke, Britta
;
Seeger, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
Saved in:
4
Bitte nicht abseitig!
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009619154
Saved in:
5
Schlanke Werbung
Teixeira, Thales
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
7
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009757893
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->