Cross media promotion
Year of publication: |
2010
|
---|---|
Authors: | Hardy, Jonathan |
Publisher: |
New York, NY [u.a.] : Lang |
Subject: | Werbestrategie | Film |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Advertising strategy : a communication theory approach
Percy, Larry, (1980)
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Journal of advertising research
(1960)
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Hofsäss, Michael, (2003)
- More ...
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Hardy, Jonathan, (2009)
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Cross-media promotion and media synergy : practices, problems, and policy responses
Hardy, Jonathan, (2013)
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Branded content : practices and governance
Hardy, Jonathan, (2021)
- More ...