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Influencing college student drinking intentions with social norms and self-schema matched messages : differences between low and high self-monitors
Miller, Megan M.; Brannon, Laura A. - In: Health marketing quarterly 32 (2015) 4, pp. 297-312
Persistent link: https://www.econbiz.de/10011428624
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Merging public relations with health communication in the context of university alcohol prevention
Brummette, John - In: Health marketing quarterly 32 (2015) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10011289337
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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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Factors influencing healthy eating habits among college students : an application of the health belief model
Deshpande, Sameer; Basil, Michael D.; Basil, Debra Z. - In: Health marketing quarterly 26 (2009/10) 2, pp. 145-164
Persistent link: https://www.econbiz.de/10003860273