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Arzneimittel
52
Pharmaceuticals
52
Direct marketing
31
Direktmarketing
31
Advertising
29
Werbung
29
Advertising effects
25
Werbewirkung
25
Consumer behaviour
23
Konsumentenverhalten
23
Pharmaceutical industry
17
Pharmaindustrie
17
USA
15
United States
15
Nursing profession
9
Pflegeberufe
9
Gesundheitsversorgung
7
Health care
7
Impfung
7
Internet marketing
7
Online-Marketing
7
Patienten
7
Patients
7
Vaccination
7
Coronavirus
6
Physicians
6
prescription drugs
6
Ärzte
6
Dienstleistungsqualität
4
Gesundheitspolitik
4
Gesundheitsrisiko
4
Health policy
4
Health risk
4
Hospital
4
Krankenhaus
4
Service quality
4
direct-to-consumer advertising
4
Age group
3
Altersgruppe
3
Customer satisfaction
3
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Aikin, Kathryn J.
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Park, Jin Seong
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Bhutada, Nilesh S.
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Davey, Janet
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Khanfar, Nile M.
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AlOmari, Firas
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Allan, Mamoon
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Amoncar, Nihar
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1
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1
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Health marketing quarterly
New Zealand economic papers
477
NBER working paper series
388
Working paper / National Bureau of Economic Research, Inc.
305
NBER Working Paper
303
Motu working papers
193
Reserve Bank of New Zealand bulletin
191
Journal of health economics
155
Discussion paper series / IZA
139
New Zealand Treasury Working Paper
137
Discussion paper series / Reserve Bank of New Zealand
129
Health economics
127
The European journal of health economics : HEPAC ; health economics in prevention and care
120
The economic record : er
114
New Zealand Treasury working paper
107
Economics discussion papers
102
Working paper
99
Health care management review : HCM review
91
Working paper in economics
91
International journal of pharmaceutical and healthcare marketing : IJPHM
84
Working paper / Department of Commerce, College of Business, Massey University
84
Applied economics
79
Health affairs : at the intersection of health, health care, and policy
76
CESifo working papers
72
Research paper
71
IZA Discussion Paper
66
Treasury Working Paper Series
62
Discussion paper
56
IMF country report
48
New Zealand journal of industrial relations
48
New Zealand journal of employment relations
47
Pacific viewpoint : change, conflict, continuity
47
Working papers in economics
47
Australian economic history review : a journal of economic, business & social history
46
IZA Discussion Papers
46
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
OECD Employment and Labour Market Statistics
45
Research Paper
44
Journal of health organization and management
43
Working Papers in Economics
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ECONIS (ZBW)
63
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1
Marketing nursing as a profession : integrated marketing strategies to address the nursing shortage
Somers, Mark John
;
Finch, Linda
;
Birnbaum, Dee
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 291-306
Persistent link: https://www.econbiz.de/10008669634
Saved in:
2
Perceptions of service quality : what's fun got to do with it?
Karl, Katherine A.
;
Harland, Lynn K.
;
Peluchette, Joy …
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10003985105
Saved in:
3
Addressing the nursing shortage : a critical health care issue
Dotson, Michael J.
;
Dave, Dinesh S.
;
Cazier, Joseph A.
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10009714048
Saved in:
4
A descriptive analysis of nursing satisfaction : first-time versus non-first-time medical-surgical patients
Oetker-Black, Sharon
;
Petrochuk, Michael
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10009714050
Saved in:
5
Who is likely to quit nursing jobs? : a study in the Turkish Republic of Northern Cyprus
Yavas, Ugur
;
Karatepe, Osman M.
;
Babakus, Emin
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10009745218
Saved in:
6
Factors influencing nursing career choices and choice of study program
Haron, Yafa
;
Reicher, Sima
;
Riba, Shoshana
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010398945
Saved in:
7
How to improve patient satisfaction behavioral compliance and hospital image through nurse caring : strategizing for healthcare during COVID-19
AlOmari, Firas
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10012695233
Saved in:
8
Jaypatient-induced service sabotage behavior : the issue of self-esteem of hospital nurses
Ling, I-Ling
;
Marshall, Roger
;
Xu, Yingzi
;
Lin, Wan-Ying
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 213-230
Persistent link: https://www.econbiz.de/10010489681
Saved in:
9
Health choices and risk perception in elderly consumers : a systematic review
Guido, Gianluigi
;
Mileti, Antonio
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 230-248
Persistent link: https://www.econbiz.de/10013417445
Saved in:
10
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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