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Advertising
49
Werbung
49
Advertising effects
31
Werbewirkung
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Arzneimittel
28
Pharmaceuticals
28
Direct marketing
25
Direktmarketing
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Moser, H. R.
4
Aikin, Kathryn J.
3
Fogel, Joshua
3
Park, Jin Seong
3
Stevens, Robert E.
3
Betts, Kevin R.
2
Freeman, Gordon L.
2
Loudon, David
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ahn, Ho-young Anthony
1
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1
Ball, Jennifer Gerard
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1
Berktold, Jennifer
1
Bouslama, Heifa
1
Bradford, W. David
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Butt, Irfan
1
Champlin, Sara
1
Choi, Hojoon
1
Czeizler, Amalia
1
Dable, Rajani A.
1
Darrow, Jonathan J.
1
Dash, Sampada Kumar
1
Davey, Janet
1
Delbaere, Marjorie
1
FitzPatrick, Mary
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Foreman, Jeffrey R.
1
Fox, Alexa K.
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Gambescia, Stephen F.
1
Garbarino, Ellen
1
Goodall, Stephen
1
Grover, Aditi
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Guadagno, Marie
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1
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Health marketing quarterly
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
81
Journal of marketing
72
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
SpringerLink / Bücher
62
International journal of internet marketing and advertising : IJIMA
58
NBER working paper series
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
49
Journal of current issues and research in advertising
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Europäische Hochschulschriften / 5
44
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of global marketing
32
Advertising theory
31
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ECONIS (ZBW)
49
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49
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1
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
2
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
3
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
4
Give blood today or save lives tomorrow : matching decision and message construal level to maximize blood donation intentions
Czeizler, Amalia
;
Garbarino, Ellen
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011744218
Saved in:
5
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
Saved in:
6
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
7
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
8
Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
Saved in:
9
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
10
Attributes used in hospital services' advertisements in a metropolitan newspaper's Sunday health section
Gambescia, Stephen F.
;
Zhong, Caichen
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012200117
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