Targeting gender : a content analysis of alcohol advertising in magazines
Year of publication: |
July-September 2016
|
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Authors: | Jung, A-Reum ; Hovland, Roxanne W. |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 33.2016, 3, p. 221-238
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Subject: | Alcohol advertising | creative strategy | gender difference | magazine | message strategy | Geschlecht | Gender | Alkoholkonsum | Alcohol consumption | Printwerbung | Print advertising | Werbung | Advertising | Zeitschrift | Magazine | Werbewirkung | Advertising effects | Alkoholisches Getränk | Alcoholic beverage | Kreativität | Creativity |
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