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Advertising
49
Werbung
49
Advertising effects
31
Werbewirkung
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Arzneimittel
28
Pharmaceuticals
28
Direct marketing
25
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Moser, H. R.
4
Aikin, Kathryn J.
3
Fogel, Joshua
3
Park, Jin Seong
3
Stevens, Robert E.
3
Betts, Kevin R.
2
Freeman, Gordon L.
2
Loudon, David
2
Sullivan, Helen W.
2
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1
Ahn, Ho-young
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Bouslama, Heifa
1
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Burke, Panne
1
Burkink, Tim J.
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Butt, Irfan
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Champlin, Sara
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Choi, Hojoon
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Czeizler, Amalia
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Dable, Rajani A.
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Dash, Sampada Kumar
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Health marketing quarterly
Journal of advertising research
251
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing research : JMR
163
Journal of marketing communications
144
Journal of marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Jahrbuch der Absatz- und Verbrauchsforschung
106
SpringerLink / Bücher
102
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Working paper / National Bureau of Economic Research, Inc.
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
The American economic review
72
Journal of historical research in marketing
70
NBER working paper series
70
Journal of retailing
66
Journal of promotion management : innovations in planning and applied research
64
Economics letters
60
Journal of retailing and consumer services
60
Europäische Hochschulschriften / 5
59
International journal of internet marketing and advertising : IJIMA
58
Marketing : ZFP ; journal of research and management
58
International journal of industrial organization
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
NBER Working Paper
55
Psychology & marketing
54
Journal of current issues and research in advertising : JCIRA
51
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
51
Esomar congress
47
Markenartikel : das Magazin für Markenführung
47
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
46
Journal of current issues and research in advertising
45
Business horizons
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
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ECONIS (ZBW)
49
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1
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
2
Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Saved in:
3
Special issue: Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
2009
Persistent link: https://www.econbiz.de/10003965539
Saved in:
4
Tobacco socialization and anti-tobacco ad efficetiveness among children
Khalbous, Slim
;
Bouslama, Heifa
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10009572297
Saved in:
5
Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
Saved in:
6
Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth
;
Kulik, Carol T.
- In:
Health marketing quarterly
30
(
2013
)
2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10009767251
Saved in:
7
Communication strategies in cosmetic surgery websites : an application of Taylor's six-segment message strategy wheel
Ahn, Ho-young Anthony
;
Wu, Lei
;
Taylor, Ronald E.
- In:
Health marketing quarterly
30
(
2013
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10009767262
Saved in:
8
Consumers young and old : segmenting the target markets for direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10009410497
Saved in:
9
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
10
An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10010362783
Saved in:
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