Narrow search
Showing 1 - 10 of 49
Cover Image
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Cover Image
Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 26 (2009/10) 4, pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Cover Image
Tobacco socialization and anti-tobacco ad efficetiveness among children
Khalbous, Slim; Bouslama, Heifa - In: Health marketing quarterly 29 (2012) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10009572297
Cover Image
Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin; Reid, Leonard N.; Jeong, Hyun Ju; Choi, … - In: Health marketing quarterly 29 (2012) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
Cover Image
Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth; Kulik, Carol T. - In: Health marketing quarterly 30 (2013) 2, pp. 144-161
Persistent link: https://www.econbiz.de/10009767251
Cover Image
Communication strategies in cosmetic surgery websites : an application of Taylor's six-segment message strategy wheel
Ahn, Ho-young Anthony; Wu, Lei; Taylor, Ronald E. - In: Health marketing quarterly 30 (2013) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10009767262
Cover Image
Consumers young and old : segmenting the target markets for direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: Health marketing quarterly 28 (2011) 4, pp. 337-353
Persistent link: https://www.econbiz.de/10009410497
Cover Image
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.; Joseph, Mathew; Megehee, Carol M. - In: Health marketing quarterly 31 (2014) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Cover Image
An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.; Freeman, Gordon L. - In: Health marketing quarterly 31 (2014) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10010362783