Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Year of publication: |
2014
|
---|---|
Authors: | Spake, Deborah F. ; Joseph, Mathew ; Megehee, Carol M. |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 1, p. 31-45
|
Subject: | DTC advertising | rural consumers and healthcare | subcultural theory of urbanism | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Ländlicher Raum | Rural area | Landbevölkerung | Rural population |
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