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Arzneimittel
52
Pharmaceuticals
52
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
25
Werbewirkung
25
Consumer behaviour
21
Konsumentenverhalten
21
Pharmaceutical industry
17
Pharmaindustrie
17
USA
12
United States
12
Impfung
7
Internet marketing
7
Online-Marketing
7
Vaccination
7
Physicians
6
prescription drugs
6
Ärzte
6
Coronavirus
5
Gesundheitspolitik
5
Gesundheitsversorgung
5
Health care
5
Health policy
5
Patienten
5
Patients
5
Gesundheitsrisiko
4
Health risk
4
direct-to-consumer advertising
4
DTC advertising
3
Gesundheit
3
Gesundheitsvorsorge
3
Gesundheitswesen
3
Health
3
Health care system
3
Impact assessment
3
Infectious disease
3
Infektionskrankheit
3
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53
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Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Khanfar, Nile M.
2
Mackert, Michael
2
O'Donoghue, Amie C.
2
Stevens, Robert E.
2
Adams, Grace
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
Banerji, Diptiman
1
Berktold, Jennifer
1
Bernhardt, Jay M.
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Bhardwaj, Alok
1
Bleibel, Fatin
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1
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1
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1
Burke, Panne
1
Burkink, Tim J.
1
Cashman, Rebecca
1
Chhabra, Sakhhi
1
Chhikara, Ritu
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
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Health marketing quarterly
NBER working paper series
415
Working paper / National Bureau of Economic Research, Inc.
364
NBER Working Paper
338
Journal of health economics
120
The European journal of health economics : HEPAC ; health economics in prevention and care
112
Health economics
111
Discussion paper / Centre for Economic Policy Research
85
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
77
The American economic review
73
CESifo working papers
68
Health affairs : at the intersection of health, health care, and policy
63
Applied economics
54
The review of economics and statistics
53
Research paper
51
Discussion paper
49
Economics letters
47
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Working paper
44
SpringerLink / Bücher
42
Discussion papers / CEPR
39
IZA Discussion Paper
39
Journal of political economy
38
Health economics review
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Applied economics letters
30
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
28
American economic journal : a journal of the American Economic Association
27
American journal of agricultural economics
27
International journal of health economics and management
26
International journal of the economics of business
26
Research Paper
26
The European journal of health economics
26
Southern economic journal
25
Springer eBook Collection
25
Journal of economic behavior & organization : JEBO
24
Journal of illicit economies and development : JIED
24
Europäische Hochschulschriften / 5
23
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ECONIS (ZBW)
53
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1
Geographically varying effects of weather on tobacco consumption : implications for health marketing initiatives
Govind, Rahul
;
Garg, Nitika
;
Wenbin, Sun
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10010362778
Saved in:
2
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
3
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
4
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
5
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
6
Patients' preferences for family medicine physicians' video biographies
Perrault, Evan K.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011628493
Saved in:
7
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
8
Acupuncture use in the United States : who, where, why, and at what price?
Austin, Shamly
;
Ramamonjiarivelo, Zo
;
Qu, Haiyan
; …
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10011304097
Saved in:
9
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
10
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
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