Actors in whitespace : communicating risk information on pharmaceutical websites
Amie C. O'Donoghue, Helen W. Sullivan, Douglas J. Rupert, Jessica Fitts Willoughby, and Kathryn J. Aikin
| Year of publication: |
2019
|
|---|---|
| Authors: | O'Donoghue, Amie C. ; Sullivan, Helen W. ; Rupert, Douglas J. ; Willoughby, Jessica Fitts ; Aikin, Kathryn J. |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 36.2019, 2, p. 152-167
|
| Subject: | Animation | direct-to-consumer promotion | online video | prescription drugs | risk communication | Arzneimittel | Pharmaceuticals | Website | Pharmaindustrie | Pharmaceutical industry | Kommunikation | Communication | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Öffentlichkeitsarbeit | Public relations | Risiko | Risk |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2019.1575063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200135