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Healthcare market segmentation and data mining : a systematic review
Swenson, Eric R.; Bastian, Nathaniel D.; Nembhard, … - In: Health marketing quarterly 35 (2018) 3, pp. 186-208
Persistent link: https://www.econbiz.de/10011979382
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How health managers can use data mining for predicting individuals' risks of contracting nosocomial pneumonia
Duclos-Gosselin, Louis; Rigaux-Bricmont, Benny; Darmon, … - In: Health marketing quarterly 32 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011289349
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Service quality : a subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana
Anabila, Peter - In: Health marketing quarterly 36 (2019) 2, pp. 136-151
Persistent link: https://www.econbiz.de/10012200134
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A new, but old business model for family physicians : cash
Weber, J. Michael - In: Health marketing quarterly 30 (2013) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10010196474
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Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula; Khanfar, Nile M.; Alameddine, Sarah; … - In: Health marketing quarterly 32 (2015) 4, pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
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Use of social media in healthcare
El Hajjar, Samer; Ouaida, Fadila - In: Health marketing quarterly 39 (2022) 2, pp. 173-190
Persistent link: https://www.econbiz.de/10013357093
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How much segmentation is needed in the health care marketplace? : an exploratory study of HMO and non-HMO customers
Tootelian, Dennis H.; Mikhailitchenko, Andrey; Holst, Cindy - In: Health marketing quarterly 33 (2016) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10011460413
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Care provider perspectives on medical travel : a three-country study of destination hospitals
Garman, Andrew N.; Johnson, Tricia J.; Lynch, Elizabeth B. - In: Health marketing quarterly 33 (2016) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10011460427
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Quantitative comparison of measurements of urgent care service quality
Qin, Hong; Prybutok, Victor; Prybutok, Gayle - In: Health marketing quarterly 33 (2016) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10011460430
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Part-time practice in healthcare : impact on operational versus medical performance
Kogan, Konstantin; Panizel, Rafi; Perlman, Yael - In: Health marketing quarterly 35 (2018) 2, pp. 85-99
Persistent link: https://www.econbiz.de/10011979322