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Patients' preferences for family medicine physicians' video biographies
Perrault, Evan K. - In: Health marketing quarterly 33 (2016) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10011628493
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Acupuncture use in the United States : who, where, why, and at what price?
Austin, Shamly; Ramamonjiarivelo, Zo; Qu, Haiyan; … - In: Health marketing quarterly 32 (2015) 2, pp. 113-128
Persistent link: https://www.econbiz.de/10011304097
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Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.; Hisaw, Lisa; Illes, Judy - In: Health marketing quarterly 26 (2009/10) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
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Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie; Smith, Malcolm C. - In: Health marketing quarterly 31 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
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Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula; Khanfar, Nile M.; Alameddine, Sarah; … - In: Health marketing quarterly 32 (2015) 4, pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
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Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin - In: Health marketing quarterly 34 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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Development of a health communication campaign to promote the Texas prescription monitoring program
Mackert, Michael; Pounders, Kathrynn; Brown, Laura E.; … - In: Health marketing quarterly 37 (2020) 3, pp. 222-231
Persistent link: https://www.econbiz.de/10012313097
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Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.; Adams, Grace; Jun, Hyoyeun - In: Health marketing quarterly 41 (2024) 1, pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
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Trust me, I’m a physician using sales skills : enhancing physician-patient communication through the personal selling process
Rippé, Cindy B.; Dubinsky, Alan J. - In: Health marketing quarterly 35 (2018) 4, pp. 245-265
Persistent link: https://www.econbiz.de/10011979388
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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328