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Generational cohorts hold the key to understanding patients and health care providers : coming-of-age experiences influence health care behaviors for a lifetime
Berkowitz, Eric N.; Schewe, Charles D. - In: Health marketing quarterly 28 (2011) 2, pp. 190-204
Persistent link: https://www.econbiz.de/10009241933
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Understanding health care service quality in developing Latin America
Otalora, Mauricio Losada; Rosenbaum, Mark S.; Orejula, … - In: Health marketing quarterly 35 (2018) 3, pp. 167-185
Persistent link: https://www.econbiz.de/10011979353
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Developing a framework of service convenience in health care : an exploratory study for a primary care provider
Tuzovic, Sven; Kuppelwieser, Volker - In: Health marketing quarterly 33 (2016) 2, pp. 127-148
Persistent link: https://www.econbiz.de/10011517947
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Health care utilization among beneficiaries with diabetes from federally qualified health centers : analysis from a Medicaid managed care organization
Austin, Shamly; Clarke, Meredith; Zhang, Yuan; Qu, Haiyan; … - In: Health marketing quarterly 39 (2022) 1, pp. 74-87
Persistent link: https://www.econbiz.de/10013356992
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Advancing health marketing research and policy recommendations by incorporating source perspectives
Mackert, Michael; Guadagno, Marie; Champlin, Sara - In: Health marketing quarterly 32 (2015) 3, pp. 250-262
Persistent link: https://www.econbiz.de/10011383953
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Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael - In: Health marketing quarterly 29 (2012) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
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Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.; King, Karen Whitehill; Zinkhan, George M. - In: Health marketing quarterly 28 (2011) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
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But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong; Hoy, Mariea Grubbs - In: Health marketing quarterly 30 (2013) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
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Hospital publications : is this my link to a healthier life?
Field-Springer, Kimberly - In: Health marketing quarterly 30 (2013) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10009745231
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A sociocognitive approach to service quality and adherence amongst elderly patients : a pilot study
Snell, Lan; White, Lesley - In: Health marketing quarterly 28 (2011) 2, pp. 99-115
Persistent link: https://www.econbiz.de/10009241953