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Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula; Khanfar, Nile M.; Alameddine, Sarah; … - In: Health marketing quarterly 32 (2015) 4, pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
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Service quality : a subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana
Anabila, Peter - In: Health marketing quarterly 36 (2019) 2, pp. 136-151
Persistent link: https://www.econbiz.de/10012200134
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Use of social media in healthcare
El Hajjar, Samer; Ouaida, Fadila - In: Health marketing quarterly 39 (2022) 2, pp. 173-190
Persistent link: https://www.econbiz.de/10013357093
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Patient proactivity : behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system
Fullerton, Sam; McCullough, Tammy - In: Health marketing quarterly 31 (2014) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10010362775
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What's love got to do with it? : investigating consumer commitment in health care
Kemp, Elyria; Poole, Sonja Martin - In: Health marketing quarterly 34 (2017) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10011706889
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The impact of health-care service guarantees on consumer decision-making : an experimental investigation
Kennett-Hensel, Pamela A.; Min, Kyeong Sam; Totten, Jeff W. - In: Health marketing quarterly 29 (2012) 2, pp. 146-162
Persistent link: https://www.econbiz.de/10009572286
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An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.; Freeman, Gordon L. - In: Health marketing quarterly 31 (2014) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10010362783
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Development of a quality ranking model for home health care providers
Gressel, Justin W. - In: Health marketing quarterly 30 (2013) 3, pp. 246-262
Persistent link: https://www.econbiz.de/10010196473
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How much segmentation is needed in the health care marketplace? : an exploratory study of HMO and non-HMO customers
Tootelian, Dennis H.; Mikhailitchenko, Andrey; Holst, Cindy - In: Health marketing quarterly 33 (2016) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10011460413
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Quantitative comparison of measurements of urgent care service quality
Qin, Hong; Prybutok, Victor; Prybutok, Gayle - In: Health marketing quarterly 33 (2016) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10011460430