evoked potential for brand perception analysis, particularly for brand associations. Traditionally, N400 has been used as a … non-marketing contexts, respectively. In the main experimental condition, congruent and incongruent brand associations … (nouns) presented before brand names were selected from real marketing campaigns building brand communities. In the control …

Clothing and fashion play significant role in the process of ageing, and help put bodily experiences in the context of … have sufficient experience and social competences to do this. This paper explores how two groups of mainstream youth in …

The paper examines collective memory of British and Russian youth. The authors use the results of surveys conducted …

socio-psychological capital and emigration intentions of Russian youth. Socio-psychological capital is seen as a resource of …

youth. Overall, policy measures motivating young people to take part in physical activity will have a long-term effect …. Habits developed in youth often persist into adulthood. The result will be a gain in the health and longevity of the Russian …

brand as an organising device, using computational text analysis tools and reconstruction of personal networks …