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~isPartOf:"History of marketing thought ; Volume 3"
~isPartOf:"Sustainable marketing, branding, and reputation management : strategies for a greener future"
~subject:"Marketing management"
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History of marketing thought ; Volume 3
Sustainable marketing, branding, and reputation management : strategies for a greener future
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
Building corporate identity, image and reputation in the digital era
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
Does marketing need reform? : fresh perspectives on the future
3
Handbook of relationship marketing
3
Kellogg on marketing : the marketing faculty of the kellog school of management
3
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary trends in innovative marketing strategies
2
Developing digital marketing : relationship perspectives
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
Handbuch Bildungsfinanzierung
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Interdisciplinary management research XVI ; 1
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
The SAGE handbook of marketing ethics
2
The nature and scope of marketing research
2
ASEAN business, trade and development
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Allgemeine Betriebswirtschaftslehre
1
Assessing the extent of China's marketization
1
Brand management ; Vol. 1
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Climate change and global development : market, global players and empirical evidence
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Consumer culture theory
1
Contemporary issues in marketing : principles and practice
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating competitive markets : the politics of regulatory reform
1
Digital marketing : global strategies from the world's leading experts
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Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
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Emerging trends in business : an interdisciplinary approach
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ECONIS (ZBW)
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The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
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2
On defining
marketing
: finding a new roadmap for
marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
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3
Sustainable
marketing
in emerging markets : how to market sustainable products in emerging markets
Chokera, Fainos
;
Edward, Mudzimba
;
Dube, Mercy
;
Hungwe, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 117-143)
.
2023
Persistent link: https://www.econbiz.de/10014414197
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4
Sustainable
marketing
communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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5
The role of digital
marketing
in sustainable
marketing
: using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy
;
Tshuma, Sinothando
;
Mawere, Rukudzo Alyson
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 295-309)
.
2023
Persistent link: https://www.econbiz.de/10014414240
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