The relatively new field of expertise of Marketing Resource Management (MRM) is still challenging, especially within the context of the constant increase of channels availability. There is a whole debate about the interference between MRM and CRM with the modern digital age the customer...

The need for non formal education is becoming intense and more appreciated due to the fact that the formal educational system adapts too slowly in the socio - economic and cultural changes of our world. Non-formal education complements the formal education and only together lead to the reduction...

We already live in a world of digital empowered intelligent customers, of digital products, of digital business operations and digital competitors. The fierce competition forces firms to exploit digital technologies, to have profound knowledge, to focus on market imperatives and to demonstrate a...

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The rightful understanding of this compound noun has to take in consideration the complex content of the two sciences, the way in which their conceptual defining, methods and...

The interest that the brand has raised comes from the highly visible attempt of organisations to identify means to differentiate themselves in the new economic conditions imposed by the features of globalised markets. This paper presents a vast process of analysis, systematization and synthesis...

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The rightful understanding of this compound noun has to take in consideration the complex content of the two sciences, the way in which their conceptual defining, methods and...

The mandatory car insurance market is becoming a significant one in value and a highly competitive one. Every individual and organization owning a vehicle must pay the yearly mandatory car insurance. In this paper we aimed to identify marketing approaches used by companies offering mandatory car...

The trend toward internet marketing has been going on since the internet went graphical in 1993 and Amazon began selling online in 1995. There is near universal awareness of this general trend but a large percentage of organizations are far from doing an effective job of using the internet to...

Those who think they have no time for healthy eating will sooner or later have to find time for illness. (Edward Stanley) Our food should be our medicine and our medicine should be our food. (Hippocrates) Eating healthy does not mean giving up favorite food dishes or replace them with others,...

For many years, community development goals were philanthropic activities that were seen as separate from business objectives, not fundamental to them; doing well and doing good were seen as separate pursuits. Causes most often supported through these initiatives are those that contribute to...