This report compressed the results of a four-month initiative to identify unmet needs and market opportunities in Colombia, El Salvador, Brazil and Mexico, and present a potential private sector solutions that can address these unmet needs profitably.

The Opportunities for the Majority Initiative (OMJ) was originally set up for three years as a time-bound pilot initiative. The OMJ team has worked diligently to test the Base of the Pyramid model and develop the OMJ portfolio, and from that standpoint the initiative has been successful....

This report compressed the results of a four-month initiative to identify unmet needs and market opportunities in Colombia, El Salvador, Brazil and Mexico, and present a potential private sector solutions that can address these unmet needs profitably.

The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.

The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.