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Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products
Song, Michael; Swink, Morgan - In: IEEE transactions on engineering management : EM 56 (2009) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003853523
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Market information and new venture performance : differences between established and emerging technology standards
Song, Michael; Di Benedetto, C. Anthony; Parry, Mark E. - In: IEEE transactions on engineering management : EM 57 (2010) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10003946906
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Competitive advantages in the first product of new ventures
Song, Lisa Z.; Di Benedetto, C. Anthony; Song, Michael - In: IEEE transactions on engineering management : EM 57 (2010) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10003946919