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New perspectives on communication of change in corporate identity
Gupta, Seema
- In:
IIMB management review
28
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2016
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2
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pp. 60-71
Persistent link: https://www.econbiz.de/10011623259
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Navigating from programme loyalty to company loyalty
Gupta, Seema
;
Gupta, Tanvi
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Shainesh, G.
- In:
IIMB management review
30
(
2018
)
3
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pp. 196-206
Persistent link: https://www.econbiz.de/10012028971
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