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[Einleitung ...] Der vorliegende Beitrag analysiert exemplarisch anhand wichtiger Fälle, welchen Einfluss die europäische Wettbewerbspolitik auf die Entstehung und Entwicklung europäischer Medienmärkte nimmt (Abschnitt 3).3 Vorweg sind allerdings ein paar grundsätzliche Bemerkungen zu...
Persistent link: https://www.econbiz.de/10010321670
Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...
Persistent link: https://www.econbiz.de/10010321680
Standard welfare analysis of horizontal mergers usually refers to two effects: the anticompetitive market power effect reduces welfare by enabling firms to charge prices above marginal costs, whereas the procompetitive efficiency effect increases welfare by reducing the costs of production...
Persistent link: https://www.econbiz.de/10010321682
Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial model scenario with differently informed consumers that MCCs primarily serve as a device to facilitate collusion instead of allowing for price discrimination between these...
Persistent link: https://www.econbiz.de/10010321690