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A proposed model of online consumer behavior : assessing the role of gender
Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 926-934
Persistent link: https://www.econbiz.de/10008652213
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
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Sentiment change and negative herding : evidence from microblogging and news
Kim, Jikyung; Dong, Hang; Choi, Jeonghye; Chang, Sue Ryung - In: Journal of business research : JBR 142 (2022), pp. 364-376
Persistent link: https://www.econbiz.de/10013168299
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Channel stickiness in the shopping journey for electronics : evidence from China and South Korea
Kim, Jikyung; Song, Hyeasinn; Choi, Jeonghye; Kim, Yongseob - In: Journal of business research : JBR 130 (2021), pp. 506-516
Persistent link: https://www.econbiz.de/10012544866
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A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
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Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Kim, Jikyung; Kim, Sanghwa; Choi, Jeonghye - In: Journal of business research : JBR 120 (2020), pp. 274-285
Persistent link: https://www.econbiz.de/10012417129
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From clicks to bricks : the impact of product launches in offline stores for digital retailers
Jiang, Yan; Kim, Jeeyeon; Choi, Jeonghye; Kang, Moon Young - In: Journal of business research : JBR 120 (2020), pp. 302-311
Persistent link: https://www.econbiz.de/10012417132
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Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie; Chen, Rui; Yang, Zhiyong - In: Journal of business research : JBR 124 (2021), pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
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The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin; Kim, Kyung Hoon; Choi, Jeonghye - In: Journal of business research : JBR 99 (2019), pp. 354-362
Persistent link: https://www.econbiz.de/10012023659