Channel stickiness in the shopping journey for electronics : evidence from China and South Korea
Year of publication: |
2021
|
---|---|
Authors: | Kim, Jikyung ; Song, Hyeasinn ; Choi, Jeonghye ; Kim, Yongseob ; Hong, Jeonghan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 506-516
|
Subject: | Channel stickiness | Multichannel shoppers | Search behavior | Shopping journey | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | China | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Einzelhandel | Retail trade | Preisrigidität | Price stickiness |
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