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A proposed model of online consumer behavior : assessing the role of gender
Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 926-934
Persistent link: https://www.econbiz.de/10008652213
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
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A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
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What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi; McLean, Graeme J.; Islam, Nazrul; … - In: Journal of business research : JBR 146 (2022), pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
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Customer coproduction in healthcare service delivery : examining the influencing effects of the social context
Osei-Frimpong, Kofi; McLean, Graeme J.; Wilson, Alan M.; … - In: Journal of business research : JBR 120 (2020), pp. 82-93
Persistent link: https://www.econbiz.de/10012417102
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Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon; McLean, Graeme J.; Shah, Esta; … - In: Journal of business research : JBR 122 (2021), pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
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Alexa, do voice assistants influence consumer brand engagement? : examining the role of AI powered voice assistants in influencing consumer brand engagement
McLean, Graeme J.; Osei-Frimpong, Kofi; Barhorst, … - In: Journal of business research : JBR 124 (2021), pp. 312-328
Persistent link: https://www.econbiz.de/10012493865
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Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie; Chen, Rui; Yang, Zhiyong - In: Journal of business research : JBR 124 (2021), pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
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Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J.; Al-Nabhani, Khalid; Wilson, Alan M. - In: Journal of business research : JBR 85 (2018), pp. 325-336
Persistent link: https://www.econbiz.de/10011815559